DECEMBER 4, 2024 | 11:00am CT - 1:00pm CT
We will provide you a Zoom link, closer to the class.
Instructors:
Sean McAuliffe, CMO - Key Innovations, Founder - International Key Supply
Travis Howell, Founder of Space-Depth, a digital marketing agency for locksmiths
Course Objective:
This class is designed to provide locksmith professionals with actionable marketing and sales techniques to help them grow their businesses and retain more customers. You will learn how to create an effective marketing funnel, use both traditional and digital marketing methods, and explore how to integrate these strategies into your sales process.
Course Topics:
Introduction to Marketing and Sales
- Understand the key role marketing plays in attracting leads and how sales convert those leads into customers.
Marketing Fundamentals
- Explore the stages of the marketing funnel: Awareness, Consideration, and Conversion, and discover the importance of using different tactics at each stage.
Customer Acquisition Techniques
- Learn traditional and digital methods for gaining customers, from networking and cold calling to SEO, geo-targeting, and social media advertising.
- Discover ways to get involved in local community events, business networking, and sponsorships to enhance your brand visibility.
Cold Calling Best Practices
- Get practical guidance on how to build target lists, make effective cold calls, and develop scripts to ask for business confidently.
Physical vs. Digital Marketing
- Compare the roles of your website (the "inside of a supermarket") and your Google Business Profile (the "front signage") in attracting customers.
- Learn to optimize your Google Ads, email, and SMS marketing strategies to drive traffic and convert leads.
Search Engine Optimization (SEO)
- Master the techniques to rank higher on Google Maps and organic search results, including optimizing your website content, creating location-based pages, and building quality backlinks.
Social Media Marketing
- Learn how to leverage organic posts to build trust and demand using tools like Canva and ChatGPT.
- Understand the difference between boosted posts and paid ads on platforms like Facebook and Instagram.
Paid Ads and Lead Generation
- Explore how to capture leads using Facebook Lead Ads, automate customer interactions with Facebook Messenger Ads, and create awareness campaigns using streaming TV and Spotify ads.
Q&A and Final Takeaways:
The session will conclude with an interactive Q&A, where participants can clarify any doubts and receive personalized advice on applying these marketing techniques to their locksmith businesses.
Enrollment in Locksmith Pro Academy courses is reserved for licensed and vetted locksmiths. To ensure that our standards are met, each registrant will be verified after class purchase. If you do not meet the requirements, you will receive a full refund.
Sean McAuliffe is a seasoned leader in the automotive key industry, with over 20 years of experience in sales and marketing. He founded International Key Supply, LLC, which became part of Key Innovations in 2020, and was instrumental in the creation and development of the Keyless2Go brand. As of January 2024, Sean serves as the Chief Marketing Officer at Key Innovations, where he continues to drive innovation and growth.
Travis Howell is the owner of Key Provision, a mobile locksmith service in North County San Diego specializing in automotive key duplication and replacement, and Space - Depth, a digital marketing agency focused on helping locksmith businesses grow through advertising, marketing, and e-commerce solutions. Before starting his companies, Travis spent over 10 years in distribution as a market manager with HL Flake and Banner Solutions, gaining valuable industry insight and expertise. With years of experience in both the locksmith industry and digital marketing, Travis is using his background to help others in the trade. For more information visit Key-Provision.com and Space-Depth.com
